Pooch & Mutt’s Calm & Relaxed dog treats are one of the finalists in the New Product Awards of UK-based The Grocer Magazine. The New Product Awards represent new products sold in the UK’s supermarkets.
The Calm & Relaxed treats were launched in March 2013 and have been a bestseller since then, according to Pooch & Mutt. They are available across the whole of the UK at Waitrose, Pets at Home, Pet’s Corner, Pampered Pets and many other independent pet stores and vets.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
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