Sales of private-label petfoods are rising in the UK as shoppers cutting back on spending on pets in other areas, The Grocer reports.
Private-label petfood brand sales have risen 6.5 percent compared with 2.8 percent in the overall category. The growth is partially driven by a hike in featured-space deals for private labels. In 2013, through August 31, the "big four" petfood companies ran 132 such deals compared to seven the previous year.
The mid-year meeting addressed several regulatory matters affecting petfoods
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
It gives more direct control to CVM in establishing and maintaining ingredient definitions
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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