Purina ONE and GOOD are teaming up to celebrate the ways that pets are everyday heroes with the new "Hero Pets to the Rescue" photo and video challenge.
Now through November 11, pet owners can submit a photo or video and a true story about how their cat or dog has helped someone in need. A panel of judges will review applications and select 15 hero pets to move on as finalists for the GOOD community to vote on from December 2-9.
The hero pet with the most votes from the GOOD community will receive a year's supply of Purina ONE brand petfood, a featured post on Good.is to share their pet's story and a US$5,000 donation made to the winner's choice of one of the following four pet service nonprofit organizations: Pet Partners, Support Dogs Inc., New Horizons Service Dogs Inc., or Working Dogs for Conservation.
"At Purina ONE, we're always striving to highlight the positive difference pets make in everyone's life," said Christina Schneider, assistant brand manager, Purina ONE. "Whether in small ways or in bigger ways, all cats and dogs are heroes to the people who love them. We look forward to seeing the inspiring stories that pet owners submit to the 'Hero Pets to the Rescue' Challenge."
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
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