Nestlé Purina PetCare Company has filed a lawsuit in federal court in St. Louis, Missouri, against The
Blue Buffalo Company Ltd., for false advertising, disparagement and unjust
enrichment—including violations of the Federal Lanham Act (15 U.S.C. §
Blue Buffalo’s promotion,
advertising and packaging state that its petfood
products contain “No Chicken/Poultry By-Product Meals.” In its complaint,
Purina alleges that testing conducted by an independent laboratory found that several of Blue Buffalo’s “Life Protection” petfood products
contained significant percentages of poultry by-product meal. Testing was done
from samples of multiple formulas of Blue Buffalo petfood purchased at retail
stores on both the East and West Coasts, says Purina. Independent testing also showed that Blue Buffalo
“LifeSource Bits” contain poultry by-product meal and corn, and
several Blue Buffalo products promoted as “grain-free” actually contain rice
hulls, according to the company.
The lawsuit follows a March
2014 decision of the National Advertising Division (NAD) of the Council of
Better Business Bureaus, which found that Blue Buffalo is engaging in
misleading advertising practices with respect to its claims about competing
products. The NAD decision recommended that Blue Buffalo correct its television
ad campaigns by removing all of its allegations that Blue Buffalo’s competitors
are misleading consumers.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
What is this quiet, unassuming ingredient, and should it be there?
The question is whether they provide additional benefit to the dog or cat
It's an "Intel inside" type of molecule -- but also a problem child
During its meeting in "sunny" California, AAFCO also considered calorie statements, a wheat gluten definition and other issues
Association committed to protecting South African pet owners from 'rogue petfood manufacturers'
At its annual meeting, AAFCO addressed ingredient definitions, petfood safety matters and certified organic petfoods
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.