Registration is open for Petfood Forum 2014, scheduled for March 31-April 2, and Petfood Workshop: Marketing to Today's Consumers, April 2-3.
The conference portion of Petfood Forum 2014 will start on April 1 with an opening keynote by Steve Dale, a leading pet journalist, on how he embarked on his career and what he has learned throughout it from pet owners, including their perceptions (and misperceptions) about petfood and pet nutrition.
Further conference sessions will cover the latest research on pet nutrition and petfood ingredients, marketing, processing and safety. On April 2, new discussion sessions will focus on nutritional sustainability of petfoods, how distributor consolidation is affecting petfood retailing and new petfood guidelines from the Food and Drug Administration. Petfood Forum concludes with a closing keynote by America's VetDogs, an organization that provides guide and service dogs to US veterans.
Immediately following Petfood Forum, Petfood Workshop will feature industry experts delivering information and insights on how pet owners shop, connecting with them through social media, balancing marketing with science and regulatory requirement, marketing to Baby Boomers, how to re-brand and re-package your lines, using education in petfood marketing and more.
Both conferences take place at the Renaissance Schaumburg new Chicago, Illinois, USA, and offer numerous opportunities to network with other petfood professionals. Petfood Forum also includes a large exhibit hall featuring top industry suppliers.
To register for Petfood Forum and Petfood Workshop, click here.
What you need to keep your manufacturing line clean, safe and contaminant-free
The new US food safety legislation will also affect regulation of petfood
Safe, nutritious, tasty petfood requires careful handling and processing of raw meat ingredients
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
US trade data show petfood faring relatively
See the full results of the survey sent to the Petfood Industry audience on sustainability.
It's an "Intel inside" type of molecule -- but also a problem child
What is this quiet, unassuming ingredient, and should it be there?
It's the finishing touch that can meet both owner and pet needs.
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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