Registration is open for Petfood Forum 2014, scheduled for March 31-April 2, and Petfood Workshop: Marketing to Today's Consumers, April 2-3.
The conference portion of Petfood Forum 2014 will start on April 1 with an opening keynote by Steve Dale, a leading pet journalist, on how he embarked on his career and what he has learned throughout it from pet owners, including their perceptions (and misperceptions) about petfood and pet nutrition.
Further conference sessions will cover the latest research on pet nutrition and petfood ingredients, marketing, processing and safety. On April 2, new discussion sessions will focus on nutritional sustainability of petfoods, how distributor consolidation is affecting petfood retailing and new petfood guidelines from the Food and Drug Administration. Petfood Forum concludes with a closing keynote by America's VetDogs, an organization that provides guide and service dogs to US veterans.
Immediately following Petfood Forum, Petfood Workshop will feature industry experts delivering information and insights on how pet owners shop, connecting with them through social media, balancing marketing with science and regulatory requirement, marketing to Baby Boomers, how to re-brand and re-package your lines, using education in petfood marketing and more.
Both conferences take place at the Renaissance Schaumburg new Chicago, Illinois, USA, and offer numerous opportunities to network with other petfood professionals. Petfood Forum also includes a large exhibit hall featuring top industry suppliers.
To register for Petfood Forum and Petfood Workshop, click here.
What you need to keep your manufacturing line clean, safe and contaminant-free
Smaller lobbying groups employed most often to fight for clients' interests
Processors should carefully develop, validate and implement an effective kill step to support production of pathogen-free petfoods
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
See the full results of the survey sent to the Petfood Industry audience on sustainability.
US trade data show petfood faring relatively
What is this quiet, unassuming ingredient, and should it be there?
It's an "Intel inside" type of molecule -- but also a problem child
It's the finishing touch that can meet both owner and pet needs.
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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