Kristen Levine, president of Fetching Communications and speaker at Petfood Workshop 2014, gives us a sneak peak at her survey findings on the Baby Boomer consumer and shares why they are an important petfood market segment.
When Steve Dale, pet journalist and keynote speaker for Petfood Forum 2014, rescued a Brittany Spaniel named Chaser, he had no idea just what kind of impact the dog would have on his life and career.
Steve Dale, pet journalist and keynote speaker for Petfood Forum 2014, discusses common perceptions and misconceptions pet parents have about petfood and how manufacturers can make sure they're delivering a clear message.
Kristen Levine, president of Fetching Communications, discusses the Baby Boomer pet parent segment who are lifestage aware and interested in health and wellness through diet.
Steve Dale, pet journalist and keynote speaker for Petfood Forum 2014, discusses bio-appropriate and grain-free petfoods and whether or not they are truly better for pets or just a clever marketing term.
Maria Lange, senior product manager of pet nutrition for Gfk Retail and Technology USA, gives insight and statistics on the natural, grain-free and fresh petfood categories.
Kaia Kennedy, offsite adoption counselor for Treehouse Humane Society, shares the staggering statistic that in 2013 her organization distributed over 76,500 pounds of petfood through their petfood pantry program.
Not only does Joe Worley’s service dog Benji assist him physically, he’s part of Worley’s support system. America’s VetDogs partnered Worley and Benji in 2008.
Petfood Workshop 2014 keynote speakers, James Fraser and Matthew Diamond are experts in purchase design and how petfood producers can be more effective when marketing to consumers.
Stefan Hartung of Ideas that Kick, and Matt Golladay, VP of Ohio Pet Foods, together successfully took a 20-year old petfood to the next level with new packaging, a direct message and responding to consumer perception.
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