Royal Canin says it intends to take part in Interzoo 2014, despite a press release issued in 2013 that said it would not appear as an exhibitor at the pet supplies fair.
Royal Canin will be a co-exhibitor with BTG Beteiligungs GmbH.
In discussions with BTG the opportunity arose for the company to be represented on a comparatively small show area. "We viewed this offer as an opportunity to demonstrate our close cooperation with BTG," says sales and marketing manager Steven Sagrodnik. Interzoo will also provide a platform for unveiling a completely new product line.
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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