Royal Canin says it intends to take part in Interzoo 2014, despite a press release issued in 2013 that said it would not appear as an exhibitor at the pet supplies fair.
Royal Canin will be a co-exhibitor with BTG Beteiligungs GmbH.
In discussions with BTG the opportunity arose for the company to be represented on a comparatively small show area. "We viewed this offer as an opportunity to demonstrate our close cooperation with BTG," says sales and marketing manager Steven Sagrodnik. Interzoo will also provide a platform for unveiling a completely new product line.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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