WATT eLearning, an online training and continuing education resource for the global petfood industry, announced it has rebranded and will be known as Petfood Industry eLearning, effective immediately. The rebranding of this resource, from WATT Global Media, includes a new name, logo and visual identity.
The rebranding helps clarify the audience it serves and directly connects the eLearning platform to the well-established Petfood Industry brand of magazines, e-newsletters, website, social media, and Petfood Forum live conferences and exhibitions.
Commenting on the name change, WATT Global Media President/CEO Greg Watt said: "The name and logo of our eLearning platform is targeted at the entire petfood supply chain and connected to our commitment of providing new, high-quality educational resources. This change creates a direct association with the Petfood Industry brand and will help our audience of readers and event attendees immediately recognize Petfood Industry eLearning as a resource they know and can trust for their continuing professional education needs."
For more information, please visit www.petfoodindustryelearning.com.
5 small steps would streamline information on petfood ingredients to help communicate with pet owners
Tomato pomace has the potential to provide additional nutrition and health benefits
With the availability of quality ingredients declining, perhaps we need to explore this category
What is this quiet, unassuming ingredient, and should it be there?
Public meetings invited comments and provided updates
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The mid-year meeting addressed several regulatory matters affecting petfoods
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.