WellPet has announced the unveiling of a new ad campaign, "We Create Wellness," that focuses on the emotional relationships between pet owners and their pets, and will feature British Shorthair "spokescat" Wella. The cat will join Wellsy, the Austrian Shepherd who served as the brand's "spokespet" in 2013.
campaign's message will be communicated through the tagline on both dog and cat print ads,
which reads “Naturally, she’ll love you for it,” paired with a close-up shot of
either Wellsy or Wella. The theme also echoes through the cat and dog
television spots, which highlight the healthy ingredient list the brand is
synonymous for, but also remind pet parents that they’re really feeding their pets
quality, natural food to promote overall well-being.
ads (print and TV) officially premiere in May in the US and Canada. The
campaign also includes digital media (display, mobile, online video, and
SEM/social media), according to WellPet.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
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