WellPet, the makers of natural pet food brands Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select, has its focus on two new petfood trends for 2014: superfoods and unique protein pairings. From nutrient-packed superfood ingredients such as kale, pomegranates and sweet potatoes to high-protein recipes featuring multiple protein pairings like turkey & duck and tilapia & ahi tuna, WellPet provides gourmet, natural petfood offerings.
Launching in spring 2014 at natural and pet specialty retailers nationwide are two firsts for the industry, according to the company: a superfood protein bar for dogs and a dual-layered wet cat food featuring pâté topped with meaty morsels. "Pet owners want to read petfood labels and see high-quality, natural ingredients that they're familiar with from their own diets," said Chanda Leary-Coutu, senior marketing manager for WellPet. "That means no fillers, meat by-products or hard-to-pronounce preservatives. As pet owners, we strive to develop healthy, protein-packed and nutrient-rich recipes, like Chicken & Turkey with Sweet Potatoes from our Wellness CORE Superfood Protein Bars line, that reflect flavor combos we know and pets will love."
In its Wellness Dog line, WellPet introduced Wellness CORE Superfood protein Bars, Wellness Petite Entrées, Wellness Simple Limited Ingredient Diets and Wellness Complete Health Toy Breed. In its Wellness Cat line, the company now offers Wellness Kittles, Wellness Divine Duos and Wellness Complete Health Dry Cat Food. WellPet's Holistic Select line has added Grain-Free Holistic Select.
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Why these companies lead the global petfood industry in
sales, growth and innovation
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Paperboard packaging, natural colors, cartoon graphics reflect the petfood line, Kaytee says
The latest data from Packaged Facts on hot trends and what the future holds for the US natural and organic pet market
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.