Whole Foods Market is introducing Whole Paws, a new line of premium-value petfood comprised of 24 products for dogs and cats. The Whole Paws line includes a range of items, such as grain-free adult dog food and training treats, indoor cat formula and litter with baking soda.
Premium petfood is the fastest growing segment in the petfood category," said Mitch Madoff, global exclusive brands coordinator at Whole Foods Market. "We know how much our customers care about what they feed their pets, so we're glad to offer a new line of products with premium ingredients at a value price.
Made with chicken, salmon and other wholesome ingredients, the Whole Paws products contain no corn or soy, no animal by-products, no artificial colors, no artificial preservatives and no added sugar.
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Pet owners shell out thousands for presents around holidays
Watch calorie intake, limit treats to 10% of diet, say experts
Treats for chickens (as opposed to chicken treats for dogs and cats) are becoming popular
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.