Zuke's Pet Performance Nutrition is launching a new online training program for its sales partners that will educate sales reps and retail sales associates and help encourage better product sell-through.
Through this training and incentive program, 3point5.com, Zuke's will provide pet product distributors and retailers with brand and product knowledge needed to provide customers with product recommendations and earn customer loyalty, increasing the probability of repeat purchases. The online training platform provides brands a means to create entertaining, sales-oriented presentations for their sales partners. It is accessible from a computer, tablet or smartphone.
Once sales professionals complete the training, they will not only have better information to make customer recommendations, but they will also have earned Zuke's gear, including a Polo shirt, a wristband, a pen and a button. They also become eligible for discounts on Zuke's products for personal use.
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.