The cat known on the Internet as "Grumpy Cat," named Tardar Sauce, has landed an endorsement deal as the new spokescat for Nestlé Purina PetCare's Friskies cat food brand.
As part of this new deal, the "Grumpy Cat" will appear in an online promotion for the cat food brand, extending a partnership it began with the cat in March for its Web videos series, "Will Kitty Play With It?" The cat will also receive a Friskies lifetime achievement award at the Friskies Award show on October 15.
"Signing on Grumpy Cat for a longer-term relationship allows Friskies to work with one of the biggest stars in the space," said Friskies brand manager, Shawn Brain. "It's a win-win for everyone-especially people who love watching cat videos and cat owners who love experiencing a variety of online cat content."
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The most recent theory is that feline idiopathic cystitis is caused by stress
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
Before 'natural' and 'premium' were buzzwords in the industry, Ark Naturals was already starting trends with its innovative pet products
Market growth present, but slow at 2.8%
WellPet LLC Wellness Pure Delights cat treats are grain and wheat free and contain no corn or soy, according to the company.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.