Heartland Pet Care launches new daily petfood supplement

Heartland Pet Care LLC launched a new petfood supplement called Pro Active Balance, which will be available through pet specialty retailers beginning in October. The supplement comes in the form of a granular substance that can be added to petfood.

September 9, 2010

Heartland Pet Care LLC launched a new petfood supplement called Pro Active Balance, which will be available through pet specialty retailers beginning in October.

The supplement comes in the form of a granular substance that can be added to petfood. Pro Active Balance is available for both canine and equine care. A 30-day supply of sachets is available for standard and large breed dogs at a suggested retail price of US$6.99 to US$7.99. A 60-day supply for standard breed dogs and a 110-day supply for large breed dogs is also available. A 30-day supply of the equine formula is available at a suggested retail price of US$21.99 to US$24.99.

2024 North American Renderers Association Annual Convention

KibbleCon 2024

Grains and Starches

Nestlé Purina, Cargill partner to reduce dry pet food carbon footprint

Nestle Purina PetCare

Investment in regenerative agriculture is estimated to reduce the carbon footprint of Purina’s U.S. grain supply from Cargill by up to 40% over the next three years.

Nestlé Purina and Cargill are partnering on regenerative agriculture adoption to reduce the carbon footprint of Purina dry pet food products.

Brand Insights

Pet Food Quality: A More Holistic Approach to Food Safety

KEMIN NUTRISURANCE

Learn why addressing microbial risks throughout the value chain is critical to a robust food safety program. Brand Insights from Kemin.

Pet Food Quality: A More Holistic Approach to Food Safety

Trouw Nutrition, Skretting name new CEOs

Nutreco has named Eduardo Lopes Alberto as CEO of Trouw Nutrition and Bastiaan van Tilburg as CEO of Skretting, effective June 1.

Pet Food Market

Plant-based ingredient supplier enters pet food market

Green Boy's pet food division will will offer ingredients for dry and wet pet food and for the utilization of all kinds of pet food products.

Bean, the Green Boy mascot, and his friend, Junior, celebrate the opening of Green Boy Groups Pet Food Division on April 1.

Pet Food Market

Private label pet food enjoys booming popularity in Eastern Europe

Private labels have acquired nearly a third of the overall value share in Europe, indicating a significant shift in consumer preferences toward more affordable alternatives to branded pet food.

Analysts anticipate the share of private label brands is poised to continue its upward trajectory in Europe as consumers look to reduce expenses during the ongoing cost-of-living crisis.

Pet Food Market

Pet food brands named to America's Greatest Workplaces for Diversity list

Newsweek recognized several pet food and pet industry brands for "genuinely respecting and valuing individuals from different walks of life."

Dog Wearing Crown

Polish insect-protein producer ramps up capacity for pet food

Plus, Ukraine's Kormotech expands into Romania and Denmark's BHJ acquires an Australian pet food maker.

HiProMine is investing in its production capacities to become a leading protein supplier to the European pet food industry.

Halal pet food company to launch in the UK

Aihtsham Rashid is establishing a new 100% halal-certified pet food company, beginning with cat food, in the UK market.

Hurayra Halal Pet Food will help tackle the lack of natural, high-protein, GMO- and preservative-free options in the UK market, said its founder, Aihtsham Rashid.

BARK appoints new independent directors

Paulette Dodson and Michele Meyer join the company's board of directors.

Pet Food Market

Colombian pet food, dairy leaders collaborate on new dog treat

A collaboration between Italcol, a leading Colombian pet food manufacturer, and Alpina, a dairy giant, has created Dog Yurt, a blend of dairy expertise with pet nutrition.

Colombian pet food manufacturer Italcol has teamed up with Alpina to launch Dog Yurt, a new line of topping-snacks designed with probiotics.

Nestlé to invest €472 million in Italian pet food factory

The 180,000 square-meter production plant will be based in Mantua, about 160 kilometers southeast of Milan.

Nestlé is investing €472 million in a pet food factory in Mantua, Italy.

Pet Ownership Statistics

Report: UK's cat population grows; more men adopting

UK Pet Food's new pet population report reveals a noteworthy gender difference in pet adoption demographics.

More men are adopting cats in the UK, finding them to be great companions as well as entertaining.

NARA executives join GFLI leadership, bolster sustainability efforts

Kent Swisher, president, and CEO of NARA has been elected to the GFLI board of directors, while Dr. Charles Starkey, vice president of Scientific and Regulatory Affairs at NARA, has been appointed to the GFLI Technical Management Committee.

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