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Pet Food News
On November 9, 2010

Increased luxury pet supply spending suggests over-humanizing of pets, vet claims

UK report shows total petfood market annual sales of £1.5 billion (US$2.1 billion)

A rise in spending on luxury pet supplies suggests that animal owners may be over-humanizing their pets, claims veternarian Pete Wedderburn in a UK article.

Animal owners are increasingly paying more for pet supplies and premium dog foods, according to Wedderburn. He cited a study published in the October Grocer, which showed that the total petfood market reached annual sales volumes of £1.5 billion (US$2.1 billion).

"Petfood is being designed to closely resemble human food and owners, guardians and pet parents seem happy to pay the increased price," said Wedderburn.

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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