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Pet Food News
On November 9, 2010

Increased luxury pet supply spending suggests over-humanizing of pets, vet claims

UK report shows total petfood market annual sales of £1.5 billion (US$2.1 billion)

A rise in spending on luxury pet supplies suggests that animal owners may be over-humanizing their pets, claims veternarian Pete Wedderburn in a UK article.

Animal owners are increasingly paying more for pet supplies and premium dog foods, according to Wedderburn. He cited a study published in the October Grocer, which showed that the total petfood market reached annual sales volumes of £1.5 billion (US$2.1 billion).

"Petfood is being designed to closely resemble human food and owners, guardians and pet parents seem happy to pay the increased price," said Wedderburn.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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