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Pet Food News
On March 11, 2011

US petfood sales up to US$18.4 billion in 2010, according to report

Market growth present, but slow at 2.8%

According to the report "Pet Food in the US, 9th Edition," released by Packaged Facts, US retail sales of petfood reached US$18.4 billion in 2010, up 2.8% over 2009 sales, but the growth was the slowest the market has seen since 1999.

Mass-market outlets led in petfood sales: dog food, the largest petfood category, grew 1.5% in 2010 to reach $3.7 billion, according to the report. However, pound volume was down 1% at 3.7 billion pounds. Biscuits and treats grew nearly 8% over 2009, and the smallest segment, frozen/refrigerated dog food, jumped 10%. Mass-market sales of cat food declined 0.2% in 2010 to US$2.4 billion, but cat treats performed well, and the frozen/refrigerated segment rose from virtually nothing in 2009 to US$600,000 in 2010, according to the report.

Looking ahead to the next five years, the Packaged Facts report indicated that petfood sales returning to their pre-recession annual growth rate of 5% to 6% is unlikely, but a gradual improvement is possible. For 2011 to 2015, the report gave an annual growth rate of 3.5%, with US retail pet food sales reaching US$21.8 billion in 2015.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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