Pet Food News / Pet Food Palatability
On March 18, 2011

Cesar Canine Cuisine hosts contest to create new dog food flavors

Consumers can go online to create two new recipes for store shelves

Cesar Canine Cuisine is hosting a contest for consumers to create and choose the next flavors of its Sunrise breakfast and Original Pate dog foods.

Consumers can go to Cesar's website and enter the virtual kitchen, where they can mix ingredients for their petfood recipe. Pet care experts will sample the trial recipes to determine the top four submissions. Among these finalists, consumers will vote on two winning final dishes to be manufactured and distributed for sale on store shelves.

"As the makers of Cesar Canine Cuisine, we know dog lovers want to provide the very best for their canine companions," said Tierney Monaco, brand director for Cesar Canine Cuisine. "So, it seems only natural to ask pet owners what flavor combinations they think their dogs would absolutely love."

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