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Pet Food News
On November 9, 2011

Petco to share petfood, pet product sales data with Nielsen

Pet product retailer will share census-level sales data to gain a better understanding of consumer purchasing behavior.

Petfood and pet product retailer Petco named Nielsen as its provider of census-level sales information from Petco stores.

Petco will be among the first pet specialty retailers to join the consumer product goods industry’s information sharing model, adding to existing market information provided by many US food, drug, mass, convenience and dollar store retailers.

By sharing sales data with Nielsen, Petco will be able to gain a better understanding of consumer purchasing behavior, the company's competitive position in the marketplace, and new marketing and pricing strategies. For petfood manufacturers, Petco's cooperation with Nielsen will improve the level of available data and analytics in the growing pet specialty product market. Once available, manufacturers will have access to several levels of market intelligence and insight on both a regional and national level.

“We’re delighted to be working side-by-side with Petco as they enter the industry’s cooperative information-sharing model,” said John Lewis, president and CEO, Consumer North America, Nielsen. “With information from Petco stores, Nielsen is better able to meet the needs of our clients in the pet business and help them and Petco grow their businesses through better analytics and deeper insights into their core consumers.”

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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