Advertisement

Pet Food News
On January 13, 2012

Petfood manufacturer Hill's to expand veterinary visits

Hill's will make regular vet visits, expand distribution network to support pet nutrition

Starting in April, petfood manufacturer Hill’s Pet Nutrition will make regular visits to more than 22,000 veterinary hospitals and clinics to help build support for and implement nutritional recommendations as the "5th Vital Assessment" in pet healthcare.

To achieve this goal, Hill’s will use an expanded network of national and regional selling agents who will more frequently reach out to veterinarian healthcare teams across the country, and will also increase the number of direct representatives in both the pet specialty and veterinary channels. The new Hill's representation includes more than 1,200 distributor representatives, territory managers, practice development veterinarians and customer service representatives.

“This expansion will give us the ability to better partner with the profession,” said Kostas Kontopanos, president of Hill’s US. “We can get a better understanding of what individual veterinarians and their clients need, as well as provide nutritional education and support.”

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

Advertisement