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Pet Food News
On January 13, 2012

Petfood manufacturer Hill's to expand veterinary visits

Hill's will make regular vet visits, expand distribution network to support pet nutrition

Starting in April, petfood manufacturer Hill’s Pet Nutrition will make regular visits to more than 22,000 veterinary hospitals and clinics to help build support for and implement nutritional recommendations as the "5th Vital Assessment" in pet healthcare.

To achieve this goal, Hill’s will use an expanded network of national and regional selling agents who will more frequently reach out to veterinarian healthcare teams across the country, and will also increase the number of direct representatives in both the pet specialty and veterinary channels. The new Hill's representation includes more than 1,200 distributor representatives, territory managers, practice development veterinarians and customer service representatives.

“This expansion will give us the ability to better partner with the profession,” said Kostas Kontopanos, president of Hill’s US. “We can get a better understanding of what individual veterinarians and their clients need, as well as provide nutritional education and support.”

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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