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Pet Food News
On January 13, 2012

Petfood manufacturer Hill's to expand veterinary visits

Hill's will make regular vet visits, expand distribution network to support pet nutrition

Starting in April, petfood manufacturer Hill’s Pet Nutrition will make regular visits to more than 22,000 veterinary hospitals and clinics to help build support for and implement nutritional recommendations as the "5th Vital Assessment" in pet healthcare.

To achieve this goal, Hill’s will use an expanded network of national and regional selling agents who will more frequently reach out to veterinarian healthcare teams across the country, and will also increase the number of direct representatives in both the pet specialty and veterinary channels. The new Hill's representation includes more than 1,200 distributor representatives, territory managers, practice development veterinarians and customer service representatives.

“This expansion will give us the ability to better partner with the profession,” said Kostas Kontopanos, president of Hill’s US. “We can get a better understanding of what individual veterinarians and their clients need, as well as provide nutritional education and support.”

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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