Advertisement

Pet Food News / Pet Food Market Trends
On February 1, 2012

Euromonitor report examines UK pet products market trends

Latest report projects "diet" petfoods will be popular in 2012 among UK pet owners with rising pet obesity rates

Euromonitor International's latest report, Pet Care in the United Kingdom, examines the changing UK pet products market, finding that the UK pet humanization trend may be playing a role in the rising pet obesity trend.

The report projects that more "diet" petfood products, including low-calorie and portion-controlled petfood options, will be offered in 2012 by petfood manufacturers.

"Obesity is also emerging as a major issue for pet owners in the UK, driven in large part by the fact that many are feeding their pets 'human' food," said Lee Linthicum, Euromonitor's head of food research. "It does offer opportunities for the pet products market, as 'humanisation' fuels pet owners' desires to spend more on their pets; but it also perpetuates the increasing costs associated with owning a pet."

In addition to increasing costs, Euromonitor also found that increasing time and budget constraints have caused UK pet owners to switch from owning dogs, to owning low-cost, low-maintenance animals like cats and reptiles.

"Not all owners can afford these costs," Linthicum said. "It puts downward pressure on the country's dog population, because of the demand on time and money that is required for these animals. It burdens those owners that want to offer the best for their pet but cannot afford to do so."

The proportion of UK dog-owning households fell particularly for large dog breeds, whose ownership rates fell from 2.8 million in 2006 to 1.8 million in 2011, the report found. At the same time, the proportion of cat-owning households rose from 24.6 percent to 25.4 percent over the same period. The full report can be purchased online.

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the March issue of Petfood Industry!

March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

READ MORE in Petfood Industry magazine

Advertisement