Pet Food News
On February 22, 2012

Pets live longer as veterinary care advances

Recent article focuses on growing obsession over pets' ages

Since 2001, nearly 1,000 people have applied to Guinness World Records with claims to have the oldest pet for its species, says a recent FT Magazine article that looks into the growing obsession with pets' ages.

With overall pet spending in the US of more than US$50 billion in 2011, according to the American Pet Products Association, pets are being treated to better veterinary care as owners become more attached to their pets and try to keep them alive as long as possible.

“During the 20th century, human life expectancy increased 30 percent, [due to] clean food, water, hygiene. The same thing has happened, no doubt, to pets,” says Steven Austad, a professor and expert in ageing at the University of Texas.

“The feeling is that pet animals are living longer,” says Dan Brockman, a professor at the Royal Veterinary College. “We certainly see more old cats in particular, and old dogs. The three cornerstones are the genetic coding, better understanding of nutritional needs and the care [the animals] receive.”

Comments powered by Disqus




Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine