Advertisement

Pet Food News / Natural / Organic Pet Food
On March 31, 2012

Pet supply chain caters to nutrition-conscious pet owners

Owner Brad Kriser says he aims to be the "Whole Foods of the pet world"

Brad Kriser, owner of Feeding Pets for Life LLC, says he’s trying to attract pet owners to his pet supply chain by providing pet nutrition-conscious customers with a wide variety of all-natural, organic and human-grade petfoods and pet treats.

Based in Chicago, Illinois, USA, and Los Angeles, California, USA, the stores feature an assortment of brands of natural dog and cat food, as well as upscale pet toys and clothing and unique items like bison-tendon treats and duck-feet snacks.

“The Whole Foods of the pet world—that's what we want to be known as,” Kriser said.

In the stores, a sign, signed by Kriser, reads “All our foods are personally approved by me. And yes, I've tried them all.”

“We're trying to show there's someone behind every decision,” he said.

Kriser says his least-expensive brand, Canidae, retails for US$10 for 4 pounds, while, in contrast, premium supermarket dog foods typically cost about US$7 for the same-sized bag.

Kriser says that his revenue increased by 40 percent in 2011. He is currently looking for capital to open seven more locations in 2012, including one in a new market of Denver, Colorado, USA. He hopes to eventually grow the company into a national chain with more than 100 locations.

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the May issue of Petfood Industry!

May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

READ MORE in Petfood Industry magazine

Advertisement