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Pet Food News
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Freshpet's new ads feature a variety of dogs, like this mutt, with signs that play off their breed.
On July 9, 2012

Freshpet launches new dog, cat food advertising campaign

Ad campaign created by The Terri & Sandy Solution features dogs with breed-related sayings, music

Freshpet is launching the next phase of its "Protest" campaign, which highlights the benefits of the brand's fresh, refrigerated dog and cat food and compares it with other dog food brands on store shelves.

Freshpet's campaign, created by The Terri & Sandy Solution, is a follow-up to last year’s “Protest” spot, which was named the number one most effective spot in the petfood category, according to Ace Metrix.

The advertising campaign includes three television spots and posters to be featured at upcoming sponsorship events. A variety of dogs are featured wearing placards with sayings that play off the breed, including a mutt with a sign, “By-Products Can Kiss My Mutt”; a pug wearing a sign that says, “Pug Off, Preservatives”; and a Shih Tzu wearing, “Propolene Glycol Is Shih Tzu.”

"Last year's spot was the most effective in the petfood industry. And we wanted to up the ante. The lines and the music this year are more irreverent in a playful, wag-your-tail kind of way,” says Sandy Greenberg, co-founder of The Terri & Sandy Solution. Terri Meyer, co-founder, The Terri & Sandy Solution, added: “If dogs knew what ingredients were in their food, they would speak out. We’re just giving them a voice.”

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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