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Pet Food News
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Nestle Purina's Be Happy line includes two varieties of dry food for both dogs and cats.
On August 30, 2012

Nestle Purina debuts Be Happy dog, cat food line

New dry petfood formulas inspired by happiness shared by pets and their owners

Nestle Purina is debuting a new Be Happy line of dog and cat foods inspired by the happiness pets share with their owners.

Be Happy petfood formulas are designed to support strong bones and teeth, healthy vision and a healthy skin and coat. Be Happy is available in two varieties for cats: Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors, as well as Poultry Pair-adise Crunchies with Chicken and Turkey Flavors. Be Happy is also available in two varieties for dogs: Beef Flavor and Chicken Flavor.

With the launch of the new petfood, the brand is also reaching out through social media channels such as Facebook and Pinterest. On the Be Happy Facebook page, fans can create e-cards, customize their own t-shirts and upload photos from the Be Happy mobile photo app, available in iTunes and Google Play. The brand's Pinterest site includes a board for "Happiness Art," which features craft projects inspired by the brand's philosophy.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

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