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Pet Food News
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Nestle Purina's Be Happy line includes two varieties of dry food for both dogs and cats.
On August 30, 2012

Nestle Purina debuts Be Happy dog, cat food line

New dry petfood formulas inspired by happiness shared by pets and their owners

Nestle Purina is debuting a new Be Happy line of dog and cat foods inspired by the happiness pets share with their owners.

Be Happy petfood formulas are designed to support strong bones and teeth, healthy vision and a healthy skin and coat. Be Happy is available in two varieties for cats: Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors, as well as Poultry Pair-adise Crunchies with Chicken and Turkey Flavors. Be Happy is also available in two varieties for dogs: Beef Flavor and Chicken Flavor.

With the launch of the new petfood, the brand is also reaching out through social media channels such as Facebook and Pinterest. On the Be Happy Facebook page, fans can create e-cards, customize their own t-shirts and upload photos from the Be Happy mobile photo app, available in iTunes and Google Play. The brand's Pinterest site includes a board for "Happiness Art," which features craft projects inspired by the brand's philosophy.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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