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Pet Food News
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Nestle Purina's Be Happy line includes two varieties of dry food for both dogs and cats.
On August 30, 2012

Nestle Purina debuts Be Happy dog, cat food line

New dry petfood formulas inspired by happiness shared by pets and their owners

Nestle Purina is debuting a new Be Happy line of dog and cat foods inspired by the happiness pets share with their owners.

Be Happy petfood formulas are designed to support strong bones and teeth, healthy vision and a healthy skin and coat. Be Happy is available in two varieties for cats: Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors, as well as Poultry Pair-adise Crunchies with Chicken and Turkey Flavors. Be Happy is also available in two varieties for dogs: Beef Flavor and Chicken Flavor.

With the launch of the new petfood, the brand is also reaching out through social media channels such as Facebook and Pinterest. On the Be Happy Facebook page, fans can create e-cards, customize their own t-shirts and upload photos from the Be Happy mobile photo app, available in iTunes and Google Play. The brand's Pinterest site includes a board for "Happiness Art," which features craft projects inspired by the brand's philosophy.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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