Pet Food News
On October 18, 2012

Pedigree Feeding Project provides dog food to shelters

"Forever Home" video features Nashville, Tennessee, USA, shelter already benefiting from the free petfood initiative

Pedigree brand dog food launched the Pedigree Feeding Project, an initiative that supplies participating shelters with free dog food to help dogs find loving homes.

The Pedigree Feeding Project is beginning in Nashville, Tennessee, USA, and Chicago, Illinois, USA. The company's video, "Forever Home," looks at how the Nashville Humane Association is benefiting from the Pedigree Feeding Project and features dogs who found their "forever home."

As part of the Feeding Project, the brand launched the Buy One, Feed Two program. The program will make a donation to help feed shelter dogs for each purchase of Pedigree dog food, up to 10 million bowls.

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July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

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