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Pet Food News
On October 18, 2012

Pedigree Feeding Project provides dog food to shelters

"Forever Home" video features Nashville, Tennessee, USA, shelter already benefiting from the free petfood initiative

Pedigree brand dog food launched the Pedigree Feeding Project, an initiative that supplies participating shelters with free dog food to help dogs find loving homes.

The Pedigree Feeding Project is beginning in Nashville, Tennessee, USA, and Chicago, Illinois, USA. The company's video, "Forever Home," looks at how the Nashville Humane Association is benefiting from the Pedigree Feeding Project and features dogs who found their "forever home."

As part of the Feeding Project, the brand launched the Buy One, Feed Two program. The program will make a donation to help feed shelter dogs for each purchase of Pedigree dog food, up to 10 million bowls.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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