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Pet Food News
On October 3, 2012

Iams kicks off Home 4 the Holidays pet adoption drive

Petfood brand aims to raise awareness of pet adoption and provide homeless pets with free meals

Iams petfood brand has began the 14th year of its Iams Home 4 the Holidays pet adoption drive in partnership with the Helen Woodward Animal Center, running through January 2, 2013, which seeks to raise awareness of pet adoption while ensuring proper nutrition for homeless pets.

New for 2012, the Digital Dish Drive will feature a different dog and cat available for adoption on the Iams Facebook page. During scheduled “feeding” times each day, Iams will donate a meal to a participating shelter for every “Like” or “Share.”

Iams Bags 4 Bowls program will also donate free petfood to participating animal shelters during the campaign, donating one bowl of food for each purchase of a specially marked package of Iams petfood. Additionally, Iams will donate food to a homeless pet awaiting adoption for each person that signs up for Iams Lifelong Rewards program after they adopt a new pet.

“With as many as 7 million orphaned pets in the US, this campaign is a wonderful platform to raise awareness about pet homelessness,” said Ondrea Francy, Iams general manager. “This year, Iams and Helen Woodward Animal Center are looking to donate more bowls of food than ever before to orphaned pets; last year we gave 5 million meals to animal organizations and we're looking to exceed that goal this year!”

As part of the campaign kick-off, Iams employees will celebrate the pet adoption drive with their annual Paws 4 a Cause event at Circle Tail, a pet shelter outside of Cincinnati, Ohio, USA. More than 300 volunteers from Iams and other P&G Pet Care brands will donate almost 2,400 man hours to give the shelter a makeover and highlight the animals awaiting adoption there.

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The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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