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Pet Food News
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Petcurean's WonderWall displays photos to engage SuperZoo attendees.
On October 4, 2012

Petcurean unveils interactive 'WonderWall' at SuperZoo

Photo mosaic displays attendee photos, ads and more on two large LCD screens

At SuperZoo 2012, premium brand dog and cat food maker Petcurean unveiled the "WonderWall," an interactive photo mosaic designed to engage the pet tradeshow's attendees.

Designed by Subplot Design Inc., the 12-food high WonderWall was comprised of two 80-inch LCD screens and a 16-foot product shelf that simulated an in-store planogram. The WonderWall included teaser postcards for pet retailers and distributors, large advertisements, attendee and fan-emailed photos.

"The WonderWall is an interactive, live, generative photo mosaic that engaged tradeshow attendees and received over a hundred photo contributions on site as well as from our loyal Facebook community," said Jaimie Turkington, Petcurean marketing manager.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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