Pet Food News
Petcurean's WonderWall displays photos to engage SuperZoo attendees.
On October 4, 2012

Petcurean unveils interactive 'WonderWall' at SuperZoo

Photo mosaic displays attendee photos, ads and more on two large LCD screens

At SuperZoo 2012, premium brand dog and cat food maker Petcurean unveiled the "WonderWall," an interactive photo mosaic designed to engage the pet tradeshow's attendees.

Designed by Subplot Design Inc., the 12-food high WonderWall was comprised of two 80-inch LCD screens and a 16-foot product shelf that simulated an in-store planogram. The WonderWall included teaser postcards for pet retailers and distributors, large advertisements, attendee and fan-emailed photos.

"The WonderWall is an interactive, live, generative photo mosaic that engaged tradeshow attendees and received over a hundred photo contributions on site as well as from our loyal Facebook community," said Jaimie Turkington, Petcurean marketing manager.

Comments powered by Disqus


Petfood Forum Europe conference



Read the May issue of Petfood Industry!

May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

READ MORE in Petfood Industry magazine