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Pet Food News
On October 23, 2012

Vitakraft to produce dog, cat food for Asian market

New partnership with Chinese manufacturer Wanpy will allow for production of a new petfood range in Asia

Vitakraft has entered into cooperation with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its petfood offerings into the Asian market.

As part of the cooperation, a new petfood factory in Yantai in Shandong province is expected to begin production at the end of 2012. The newly established distribution company, Vitakraft China, will market the new range of dog and cat food, as well as continue distributing pet products from the other segments of Vitakraft to the east and southeast Asia-Pacific region.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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