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Pet Food News
On October 23, 2012

Vitakraft to produce dog, cat food for Asian market

New partnership with Chinese manufacturer Wanpy will allow for production of a new petfood range in Asia

Vitakraft has entered into cooperation with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its petfood offerings into the Asian market.

As part of the cooperation, a new petfood factory in Yantai in Shandong province is expected to begin production at the end of 2012. The newly established distribution company, Vitakraft China, will market the new range of dog and cat food, as well as continue distributing pet products from the other segments of Vitakraft to the east and southeast Asia-Pacific region.

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The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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