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Pet Food News
On October 31, 2012

Mars sends animal rescue unit to Northeast US after Hurricane Sandy

Truck named 'Lucy' and volunteers will assist with efforts to rescue pets after hurricane damage.

Petfood manufacturer Mars Petcare has sent a mobile animal rescue unit toward the Northeast US coast to help with relief efforts after Hurricane Sandy makes landfall.

The 82-foot-long truck named “Lucy” will help with efforts to rescue animals that are expected to be displaced due to the hurricane's damage. Equipped with a mobile operating theater, satellite communication, water rescue vehicles and other emergency rescue equipment, the truck can accommodate 12 volunteers to assist with the rescue efforts.

Mars began sponsoring the truck in July along with the American Humane Association's US$200,000 sponsorship.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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