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Pet Food News
On October 31, 2012

Mars sends animal rescue unit to Northeast US after Hurricane Sandy

Truck named 'Lucy' and volunteers will assist with efforts to rescue pets after hurricane damage.

Petfood manufacturer Mars Petcare has sent a mobile animal rescue unit toward the Northeast US coast to help with relief efforts after Hurricane Sandy makes landfall.

The 82-foot-long truck named “Lucy” will help with efforts to rescue animals that are expected to be displaced due to the hurricane's damage. Equipped with a mobile operating theater, satellite communication, water rescue vehicles and other emergency rescue equipment, the truck can accommodate 12 volunteers to assist with the rescue efforts.

Mars began sponsoring the truck in July along with the American Humane Association's US$200,000 sponsorship.

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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