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Pet Food News
On October 31, 2012

Mars sends animal rescue unit to Northeast US after Hurricane Sandy

Truck named 'Lucy' and volunteers will assist with efforts to rescue pets after hurricane damage.

Petfood manufacturer Mars Petcare has sent a mobile animal rescue unit toward the Northeast US coast to help with relief efforts after Hurricane Sandy makes landfall.

The 82-foot-long truck named “Lucy” will help with efforts to rescue animals that are expected to be displaced due to the hurricane's damage. Equipped with a mobile operating theater, satellite communication, water rescue vehicles and other emergency rescue equipment, the truck can accommodate 12 volunteers to assist with the rescue efforts.

Mars began sponsoring the truck in July along with the American Humane Association's US$200,000 sponsorship.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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