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Pet Food Market Trends
on November 11, 2012

Product trends: Small animal and bird food market

Functional formulas and natural ingredients seem to be what every pet owner wants, no matter how small (or feathered) the pet

According to Melissa Ross, marketing operations manager for Oxbow Animal Health, the future for the bird and small animal petfood and treat market will continue to be focused on natural, wholesome ingredients with an emphasis on functional, wellness-based formulas. "As the popularity of small animals as pets has grown, so…

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