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Del Monte delivered 3,000 pounds of cat food to Pets Are Wonderful Support San Francisco in November 15.
On November 23, 2012

Del Monte donates 3,000 pounds of cat food to PAWS San Francisco

Donation made for Morris the Cat Facebook campaign that received more than 92,000 shares during 2012 presidential election.

Petfood manufacturer Del Monte Food's Morris the Cat Facebook campaign banner for the 2012 US election received more than 92,000 shares. This resulted in a donation of 3,000 pounds of the petfood company's 9Lives cat food to Pets Are Wonderful Support (PAWS) San Francisco, California, USA.

During the campaign, users could visit Morris' Facebook page to download a free election poster, and then insert their own cat's face to share with Facebook friends and Twitter followers. For each share, the company donated one bowl of cat food, up to 3,000 pounds.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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