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Del Monte delivered 3,000 pounds of cat food to Pets Are Wonderful Support San Francisco in November 15.
On November 23, 2012

Del Monte donates 3,000 pounds of cat food to PAWS San Francisco

Donation made for Morris the Cat Facebook campaign that received more than 92,000 shares during 2012 presidential election.

Petfood manufacturer Del Monte Food's Morris the Cat Facebook campaign banner for the 2012 US election received more than 92,000 shares. This resulted in a donation of 3,000 pounds of the petfood company's 9Lives cat food to Pets Are Wonderful Support (PAWS) San Francisco, California, USA.

During the campaign, users could visit Morris' Facebook page to download a free election poster, and then insert their own cat's face to share with Facebook friends and Twitter followers. For each share, the company donated one bowl of cat food, up to 3,000 pounds.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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