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Pet Food News
On December 10, 2012

New distribution concept for Iams, Eukanuba petfood brands in Germany

Procter & Gamble to launch new sales and distribution concept with current petfood distributor Nash & Nunki

Petfood manufacturer Procter & Gamble will introduce a new sales and distribution concept in Germany for its Eukanuba and Iams petfood brands, beginning January 1, 2013.

Procter & Gamble will assume responsibility for the order, shipping and billing function and for key account management. The current German distributor, Nash & Nunki, will aid in providing service in the new sales and distribution concept, as well as will service pet product retailers.

“The new structures make it possible to get closer to the customers and to utilize the respective strengths of P&G and Nash and Nunki even more effectively. They will enable us to react more quickly to trends in the market, understand our customers better and develop tailored solutions for the [specialty] trade accordingly,” said Lars C. Ortlieb, communications manager for Procter & Gamble's pet care division.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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