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Pet Food News
On December 10, 2012

New distribution concept for Iams, Eukanuba petfood brands in Germany

Procter & Gamble to launch new sales and distribution concept with current petfood distributor Nash & Nunki

Petfood manufacturer Procter & Gamble will introduce a new sales and distribution concept in Germany for its Eukanuba and Iams petfood brands, beginning January 1, 2013.

Procter & Gamble will assume responsibility for the order, shipping and billing function and for key account management. The current German distributor, Nash & Nunki, will aid in providing service in the new sales and distribution concept, as well as will service pet product retailers.

“The new structures make it possible to get closer to the customers and to utilize the respective strengths of P&G and Nash and Nunki even more effectively. They will enable us to react more quickly to trends in the market, understand our customers better and develop tailored solutions for the [specialty] trade accordingly,” said Lars C. Ortlieb, communications manager for Procter & Gamble's pet care division.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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