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Pet Food News
On December 14, 2012

Friskies cat food brand launches 'Catify Yourself' app

Free iPhone app, Facebook game lets users create and share photos of themselves as cats

Friskies has launched a new "Catify Yourself" application that allows users to create, post and share photos of their friends and family as cats.

The free "Catify Yourself" iPhone app lets users send photo messages to friends from their cat-like self. Facebook users can also use "Catify Yourself" on Friskies' Facebook page, with the chance for users' photos to become the "Catify Photo of the Day." Users can choose templates and captions for their cat photos.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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