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Pet Food News
On December 23, 2012

Iams to donate petfood to shelters for YouTube video views

YouTube video partnership with Talking Animals Channel part of Iams Home 4 the Holidays pet adoption campaign

Iams petfood brand has partnered with the Talking Animals Channel on YouTube to create a video of a classic song performed by singing pets. For every like, share and view of the video, the petfood brand will donate a meal to homeless pets in its shelter network.

The video is part of the Iams Home 4 the Holidays pet adoption campaign, held October 1 through January 2, 2013.

Other ways to help get involved in the campaign through adopting a pet or helping to feed an animal, include: online Digital Dish Drive (meals will be donated to homeless pets through likes and comments on the Iams Facebook page); Friends 4 Life program (consumers who sign up can help designate which shelters should receive petfood from Iams); and Bags 4 Bowls (buy a bag of Iams petfood and a meal will be donated to an orphaned pet).

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The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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