Advertisement

Pet Food News
On December 23, 2012

Iams to donate petfood to shelters for YouTube video views

YouTube video partnership with Talking Animals Channel part of Iams Home 4 the Holidays pet adoption campaign

Iams petfood brand has partnered with the Talking Animals Channel on YouTube to create a video of a classic song performed by singing pets. For every like, share and view of the video, the petfood brand will donate a meal to homeless pets in its shelter network.

The video is part of the Iams Home 4 the Holidays pet adoption campaign, held October 1 through January 2, 2013.

Other ways to help get involved in the campaign through adopting a pet or helping to feed an animal, include: online Digital Dish Drive (meals will be donated to homeless pets through likes and comments on the Iams Facebook page); Friends 4 Life program (consumers who sign up can help designate which shelters should receive petfood from Iams); and Bags 4 Bowls (buy a bag of Iams petfood and a meal will be donated to an orphaned pet).

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

Advertisement