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Pet Food News
On January 3, 2013

Sheba launches wet cat food brand Facebook campaign

Social media campaign provides free petfood samples to Singapore pet owners

Petfood company Sheba has launched a new online campaign to encourage pet owners in Singapore to purchase its premium wet cat food brand.

The petfood company appointed BBDO Proximity Singapore to create a social media campaign that focused on developing an online community of cat owners who can endorse and raise awareness about Sheba's products.

As a part of the social media strategy, BBDO Proximity Singapore created a Facebook application, called Sheba Catwalk, which features an online cat show for cats. Pet owners are also invited to create a Facebook brand page for their cat to post photos and comments. Pet owners can also request petfood samples on the Facebook page and post their reviews.

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Read the June issue of Petfood Industry!

June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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