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Pet Food News
On January 3, 2013

Sheba launches wet cat food brand Facebook campaign

Social media campaign provides free petfood samples to Singapore pet owners

Petfood company Sheba has launched a new online campaign to encourage pet owners in Singapore to purchase its premium wet cat food brand.

The petfood company appointed BBDO Proximity Singapore to create a social media campaign that focused on developing an online community of cat owners who can endorse and raise awareness about Sheba's products.

As a part of the social media strategy, BBDO Proximity Singapore created a Facebook application, called Sheba Catwalk, which features an online cat show for cats. Pet owners are also invited to create a Facebook brand page for their cat to post photos and comments. Pet owners can also request petfood samples on the Facebook page and post their reviews.

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Read the May issue of Petfood Industry!

May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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