Spring Naturals blooms with unique petfood recipes
After only a year on the petfood scene, Spring Naturals is ready to enter the cat food market and keep on growing
Spring Naturals has burst onto the petfood market in a big way. Launched by Performance Pet Products as a US Department of Agriculture-certified line of dog food using only real meat, and now preparing to launch a full line of grain-free cat food, the brand has already made a splash on retail shelves and across social media, seemingly overnight. Though Spring Naturals has been on store shelves for just over a year, the young brand's retail sales have been accelerating (double-digit growth in their first year) and they have received recognition from Pet Business, Pet Product News and The Whole Dog Journal.
For over a decade, Performance Pet Products (a division of American Foods Group, the fifth-largest beef processor in North America) has been a custom supplier of premium canned foods and treats for many prominent pet brands. According to Rob Cadenhead, Spring Naturals' vice president of sales and marketing, Spring Naturals was launched in January 2012, with the goal to create a complete line of natural, superpremium products based on extensive formulation experience. "From day one, team members agreed that our entire line would be made in the USA and that all ingredients, whenever possible, would be domestically sourced. Nothing would be sourced from China," Cadenhead explains. "We also made it our explicit policy that Spring Naturals products would only be stocked by independent pet stores and serviced by a select group of pet products distributors."
After months of product development, the company is preparing to…