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Pet Food News
On January 22, 2013

Pedigree Feeding Project searching for shelters in US communities

Pedigree partners with country singer Miranda Lambert in initiative to provide free dog food to shelters

Petfood manufacturer Pedigree Brand is partnering with Grammy award-winning country singer Miranda Lambert to kick-off a nationwide US search for the next communities to benefit from the Pedigree Feeding Project initiative, which supplies participating shelters with 100 percent of their core dog food needs for free.

The Pedigree Feed Project initiative first began in 2012 in Nashville, Tennessee, USA, and Chicago, Illinois, USA, to provide dog food to shelters so that the shelters can focus more on finding homes for their animals.

Lambert, who owns six adopted dogs, and the Pedigree Brand encourage others to get involved with the initiative by v isiting Facebook.com/Pedigree to nominate the community where they think the Pedigree Feeding Project can most make a difference for shelter dogs. In March, the names of five communities that have been selected as finalists in the search will be announced. Americans can then vote to determine the next communities to participate and the winners will be announced in mid-2013.

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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