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Pet Food News
On January 22, 2013

Pedigree Feeding Project searching for shelters in US communities

Pedigree partners with country singer Miranda Lambert in initiative to provide free dog food to shelters

Petfood manufacturer Pedigree Brand is partnering with Grammy award-winning country singer Miranda Lambert to kick-off a nationwide US search for the next communities to benefit from the Pedigree Feeding Project initiative, which supplies participating shelters with 100 percent of their core dog food needs for free.

The Pedigree Feed Project initiative first began in 2012 in Nashville, Tennessee, USA, and Chicago, Illinois, USA, to provide dog food to shelters so that the shelters can focus more on finding homes for their animals.

Lambert, who owns six adopted dogs, and the Pedigree Brand encourage others to get involved with the initiative by v isiting Facebook.com/Pedigree to nominate the community where they think the Pedigree Feeding Project can most make a difference for shelter dogs. In March, the names of five communities that have been selected as finalists in the search will be announced. Americans can then vote to determine the next communities to participate and the winners will be announced in mid-2013.

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Read the July issue of Petfood Industry!

July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

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