Advertisement

Pet Food News
On January 28, 2013

New website about Chinese jerky pet treats aims to educate consumers

USA-based pet treat manufacturer Bixbi launches website to inform consumers of dangers of Chinese-sourced jerky treats

Bixbi, a Colorado, USA-based pet treat manufacturer, recently launched a new website, AwesomeValley.com, which the company says aims to educate consumers about the dangers of Chinese-sourced chicken jerky pet treats.

The new website takes a unique approach to educating consumers about jerky treats from China. It features fake pet products in the online store, such as Arsnick'r-Doodles and Formalde-Hound, as well as an interactive Flavor Creator and an 'Easter egg' coupon for Bixbi products for consumers who decode the Chinese message.

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the May issue of Petfood Industry!

May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

READ MORE in Petfood Industry magazine

Advertisement