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Pet Food News
On January 28, 2013

New website about Chinese jerky pet treats aims to educate consumers

USA-based pet treat manufacturer Bixbi launches website to inform consumers of dangers of Chinese-sourced jerky treats

Bixbi, a Colorado, USA-based pet treat manufacturer, recently launched a new website, AwesomeValley.com, which the company says aims to educate consumers about the dangers of Chinese-sourced chicken jerky pet treats.

The new website takes a unique approach to educating consumers about jerky treats from China. It features fake pet products in the online store, such as Arsnick'r-Doodles and Formalde-Hound, as well as an interactive Flavor Creator and an 'Easter egg' coupon for Bixbi products for consumers who decode the Chinese message.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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