Wellness natural petfood brand launches TV ad campaign
Natural petfood company debuts first commercial in more than two years on US cable networks
WellPet LLCrecently premiered its Wellness natural petfood brand's first TV commercial in more than two years, on cable networks in the US.
The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural petfood diet. Wellsy is shown next to Stuffy, a lookalike dog on a big-brand diet.
The launch of the TV advertisements will be supported by a digital banner and video advertising. The commercials air on the Hallmark Channel, Lifetime, TLC and TNT.