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Pet Food News / Natural / Organic Pet Food
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Wellness debuted a new ad campaign to highlight the benefits of a natural petfood diet.
On January 28, 2013

Wellness natural petfood brand launches TV ad campaign

Natural petfood company debuts first commercial in more than two years on US cable networks

WellPet LLCrecently premiered its Wellness natural petfood brand's first TV commercial in more than two years, on cable networks in the US.

The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural petfood diet. Wellsy is shown next to Stuffy, a lookalike dog on a big-brand diet.

The launch of the TV advertisements will be supported by a digital banner and video advertising. The commercials air on the Hallmark Channel, Lifetime, TLC and TNT.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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