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Pet Food News / Natural / Organic Pet Food
wellness-petfood-brand-1301PETwellnesscommercial.jpg
Wellness debuted a new ad campaign to highlight the benefits of a natural petfood diet.
On January 28, 2013

Wellness natural petfood brand launches TV ad campaign

Natural petfood company debuts first commercial in more than two years on US cable networks

WellPet LLCrecently premiered its Wellness natural petfood brand's first TV commercial in more than two years, on cable networks in the US.

The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural petfood diet. Wellsy is shown next to Stuffy, a lookalike dog on a big-brand diet.

The launch of the TV advertisements will be supported by a digital banner and video advertising. The commercials air on the Hallmark Channel, Lifetime, TLC and TNT.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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