Sustain petfood growth by connecting to emerging consumer groups
Strategies for marketing to Baby Boomer pet owners won’t necessarily work with GenX, GenY and other emerging consumer segments
While pet ownership and petfood sales are both growing briskly in many developing regions, such as Latin America and Eastern Europe, and in individual countries like Brazil and China, developed markets have seen slow to no growth in recent years. Can longtime pet powers like the US return to…
The July 2017 issue of Petfood Industry covers the parallels between human health trends and pet food trends, which continue to grow as the focus expands to specific ingredients touting various health benefits for pets.