Pet Food News / Pet Food Market Trends
On February 11, 2013

Petfood market driven by growth in specialty petfoods, PMMI finds

Petfood market driven by some of same factors as the human food market, says PMMI's Pet Food Market Assessment 2013

Trade association PMMI released its Pet Food Market Assessment 2013, which found the petfood market is driven by many of the same factors as the human food market, including intense competition, growth in specialty products such as premium and functional petfoods, and demands of the Food Safety Modernization Act.

Five petfood manufacturers produce more than 70 percent of the petfood products currently sold in the US, the report found. More than 85 percent of the petfood sold in the US is manufactured in the US, as well, which the report attributes to perceptions of quality, transportation costs and a highly saturated marketplace.

The US makes up 38 percent of the global market for petfood, accounting for US$19.85 billion of the US$56 billion global market in 2011, a projected US$20.54 billion in 2012 and US$26.6 billion by 2015. However, double-digit growth is expected in the Latin American and Asian petfood markets. “Brazil stands out as the fastest-growing market for petfood. India and China are growing at double digits, too, but by 2016, we expect to see Brazil as the world’s second-largest petfood market,” said Jorge Izquierdo, vice president, market development, PMMI.

Much of the petfood market's growth has been in organic, natural and premium petfoods, which have all grown at nearly 20 percent per year for the past two years. Global demand in this market will account for nearly 32 percent of the petfood market in 2013, the report projects. On the other hand, some products outside the premium petfood category have grown very little, such as wet dog food, which is projected to grow less than 1 percent in 2013.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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