Advertisement

Pet Food News / Pet Food Ingredients
On February 26, 2013

Mars' Sheba brand to offer sustainably sourced fish entrées for cats

Global commitment to use only sustainably sourced fish by 2020 begins with Sheba cat food sold in the US

Mars Petcare's Sheba brand announced that it will offer responsibly sourced fish entrées for cats in the US as part of Mars Petcare's global commitment to use only sustainably sourced fish by 2020.

Following the Monterey Bay Aquarium Seafood Watch program sourcing recommendations, Sheba Entrées will use only farmed or wild-caught fish from environmentally responsible sources. The brand currently offers five varieties of responsibly sourced whitefish, tuna and seafood options, but by the end of 2013, all of the recipes will meet Seafood Watch recommendations.

In March 2010, the global petcare segment of Mars made a commitment to use only sustainably sourced fish by 2020. As global fish stocks continue to decline, the company aims to achieve the following milestones across its entire pet care portfolio by 2020:

  • Only using fish from 100 percent sustainable wild catch and sustainable aquaculture sources
  • Replacing all wild catch whole fish and fish fillet with sustainable fish byproducts and sustainable aquaculture
  • Only using sustainable alternatives to marine fish ingredients

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the May issue of Petfood Industry!

May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

READ MORE in Petfood Industry magazine

Advertisement