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Pet Food News
On March 4, 2013

New tools help vets choose petfood, diet plan for pets

Healthy Weight Protocol tools developed by Hill’s Pet Nutrition, University of Tennessee

A new set of tools, called the Healthy Weight Protocol, have been developed to help veterinarians and pet owners select a petfood and determine the correct amount to feed their pet.

Hill's Pet Nutrition and the University of Tennessee collaborated to develop the tools, which help veterinarians to more accurately diagnose overweight pets and create a feeding and monitoring plan for pet owners to follow.

The tools use a veterinarian’s measurements of six parts of a cat’s body or four parts of a dog’s body to calculate the pet’s body-fat index and ideal weight. If measurements can’t be taken, a body-fat index risk chart can be used. The program then produces a detailed feeding and weight-loss plan that can work with a combination of dry petfoods, canned petfoods and treats.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

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