FreeHand rescues dogs with food
This California-based and celebrity-backed petfood brand has a mission to help dogs in need with every product they make
FreeHand launched its superpremium dog food diets in June 2012. â€œ[We]Â developed what we believe to be the best, complete, balanced, natural and holistic ingredient panel in the superpremium petfood category,â€ Tom Bagamane, co-founder and managing director of FreeHand, declares when asked about what sets his company apart from other brands. The three diets are corn, soy and wheat-free and are all made in the US from US sources with two protein exceptions (salmon is sourced from Norway, and lamb from New Zealand). â€œWe are not about chasing trends," says Bagamane. "We are all about giving a dog the best of what he/she needs at every meal. Nothing more, nothing less.â€
Another competitive advantage for FreeHand, according to Bagamane, is the companyâ€™s unique pound-for-pound donation model. â€œSince our June launch, FreeHandâ€”through our resellersâ€”has supplied more than 16,000 pounds, or 46,000 meals, to homeless dogs in our US market areas,â€ says Bagamane. rescueONE is FreeHandâ€™s premium product that is donated exclusively (the product is not available for sale) to rescue organizations and municipal shelters through the companyâ€™s buy-one, give-one model.
â€œWe want to be known as the company that busted the traditional business paradigm in the petfood industry. Our goal is to prove we can build a profitable and…