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Pet Food News
On March 8, 2013

Sheba cat food brand launches 'Feed your passion' campaign

Campaign features actress Eva Longoria in advertising, contest for cat owners

Mars PetCare's Sheba cat food brand launched the "Sheba. Feed your passion." campaign featuring actress and cat lover, Eva Longoria.

The campaign introduces the cat food brand to the US marketplace, featuring Longoria in TV, print and digital advertising; in-store and consumer promotions; public relations; and social media channels.

Along with the launch of the "Feed your passion" campaign, the cat food brand is launching a contest, in which cat owners can enter to be one of three winners of up to US$5,000. Cat owners should enter online by sharing a picture of their cat and a caption that shares how they would celebrate their ultimate passion in a big way.

“I am excited to partner with Sheba for the launch of the ‘feed your passion’ campaign and help celebrate the many passions of cat lovers,” said Eva Longoria. “My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets – especially cats.”

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July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

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