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Pet Food News
On March 12, 2013

Hill's Pet Canada launches Pet Dental Health Awareness campaign

Campaign site features clinic resources for veterinarians, dental kit for pet owners

Hill’s Pet Nutrition Canada launched the 2013 Pet Dental Health Awareness campaign to increase awareness of the connection between oral and overall health.

“Periodontal disease is the most common problem veterinary health care teams see in dogs and cats,” said Susan Jones, D.V.M., director of veterinary affairs at Hill’s Pet Nutrition Canada. “Pet owners often aren’t aware they should be brushing their pets’ teeth. And when they do know, they quickly realize this is not an easy task. Unfortunately, oral health issues often lead to more systemic health issues and our pets then end up facing more serious problems that could have been prevented."

Veterinary health care teams can visit PetDental.ca and downloading the tools available in the “clinic resources” section to share with clients, including educational videos and promotional tools.

Pet owners can also visit the website to learn more about their pet's oral health. The campaign's slogan, "daily brushing + regular dental checkups + the right nutrition = long, healthy life," encourages pet owners to follow a healthy lifestyle. To reinforce this, the campaign offers a kit for pet owners through local veterinarians, which contains a brochure on proper dental care, a pet toothbrush, a human toothbrush and a guide for brushing pets' teeth.

Along with the Pet Dental Health Awareness campaign, Hill's is launching the Smile Sweepstakes. Pet owners can register online to win a year's supply of Hill's Prescription Diet t/d Oral Health petfood, as well as daily prizes, such as iPads, iPod Touches, Kindle Fires and US$25 gift cards.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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