Advertisement

Pet Food News / Pet Food Recalls
On April 2, 2013

Recent petfood recalls may hurt P&G's pet care division revenue

Two recalls in March leave some experts questioning quality control, predicting falling revenue

Procter & Gamble's pet care division recalled petfood products in both its Natura Pet Products line and its new Iams Shakeables in March, which is raising concerns about the company's quality-control issues, according to reports.

On March 18, P&G recalled four of its Natura petfood brands for potential Salmonella contamination in dry petfood, and shortly after, the company recalled Shakeables turkey and lamb pet treats. Some experts predict the recalls will likely hurt the already struggling company's revenues. Since a 2007 recall due to melamine was linked to hundreds of pet deaths, P&G's market share has fallen from 12 percent to 10 percent.

Comments powered by Disqus

Advertisement

Petfood Forum Europe conference

Advertisement

Advertisement

Read the May issue of Petfood Industry!

May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

READ MORE in Petfood Industry magazine

Advertisement