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on April 11, 2013

How to: Using new product development to build brand success

According to a new research model, five critical factors can make or break a new petfood's launch onto the market

According to Vicki Gardner, senior vice president of product innovation at Nielsen, consumer packaged goods companies spend an average of US$15 million per product per year guiding some 30,000 concepts to the shelf, knowing full well they are likely to fail. These new products have a meager 10% probability of…

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