Pet Food News
On April 5, 2013

New Pet Industry Sustainability Coalition seeks industry members

Coalition formed to promote sustainable progress in the pet industry

A natural pet product company and consulting company have joined forces to form the Pet Industry Sustainability Coalition. The sustainability coalition seeks to promote sustainable progress in the pet industry.

The coalition's three-part approach includes:

• Identifying businesses' sustainability needs and developing collaborative innovation to meet those needs.
• Providing tools and resources designed to guide members toward sustainability milestones.
• Developing a voluntary accreditation program that aims to create industry standards and sustainability language.

Formed by Chris Bentley, co- founder of natural pet product companies I and Love and You and Only Natural Pet, as well as the consulting firm Natural Capitalism Solutions, the coalition accepts a founding-member pledge of US$10,000 and also offers a free membership option. Other founding members include Kong Co., Petco, West Paw Design, Planet Dog and Cardinal Pet Care. Pet industry manufacturers, distributors and retailers in the eco-friendly pet products market are encouraged to join.

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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