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Pet Food News
On April 5, 2013

New Pet Industry Sustainability Coalition seeks industry members

Coalition formed to promote sustainable progress in the pet industry

A natural pet product company and consulting company have joined forces to form the Pet Industry Sustainability Coalition. The sustainability coalition seeks to promote sustainable progress in the pet industry.

The coalition's three-part approach includes:

• Identifying businesses' sustainability needs and developing collaborative innovation to meet those needs.
• Providing tools and resources designed to guide members toward sustainability milestones.
• Developing a voluntary accreditation program that aims to create industry standards and sustainability language.

Formed by Chris Bentley, co- founder of natural pet product companies I and Love and You and Only Natural Pet, as well as the consulting firm Natural Capitalism Solutions, the coalition accepts a founding-member pledge of US$10,000 and also offers a free membership option. Other founding members include Kong Co., Petco, West Paw Design, Planet Dog and Cardinal Pet Care. Pet industry manufacturers, distributors and retailers in the eco-friendly pet products market are encouraged to join.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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