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Pet Food News
On April 12, 2013

Petfood manufacturers challenged to eat their own petfood

Pet360 challenges petfood companies at Global Pet Expo

At Global Pet Expo in Orlando, Florida, USA, the team at Pet360, online community for pet owners, put representatives from major petfood manufacturers to the test.

The team challenged 12 petfood companies to eat their company's petfood live on camera as part of its "Eat Your Food" series . The "Eat Your Food" series also allows petfood companies to promote the nutritional benefits of their food.

“For the longest time, the biggest decision regarding petfood was whether to purchase wet or dry,” said Jon Roska Jr., vice president of merchandising at Pet360. “Now-a-days, pet owners are faced with a multitude of decisions, and there are a variety of gourmet options to choose from. We want to give brands the opportunity to prove that their food is the highest quality option for our customers’ pets, and what better way is there to do that than by consuming the food themselves?”

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

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